4 Easy Steps to Master Broken Link Building

By On July 13, 2014 • Link Building Comments (7)

404 error link building

Yes we all know broken link building, but there are only few post in the internet that really shows how they use the link building tactic to build high quality links on a step-by-step process. So when I got this invitation from GDI to speak and share my knowledge to their community, I grabbed the chance and presented an easy to implement and actionable strategy that link builders can use – BLB, broken link building.

This was presented also to the Morcon 2014 – SEO Organization Philippines event.

What is a broken link?

A broken link is a link that can no longer be accessed or page that has moved. When you get 404 error messages and browser errors like page cannot be displayed, we can safely assume that the page is a broken link already.

Is BLB the right tactic for me?

BLB is a targeted link building tactic, one of the best link baiting that you can implement if you are passionate on link building. If you don’t know how to implement it, you might end up wasting your money on the content that you produced and the time that you consumed doing linker outreach.

There is one specific rule you need to follow before jumping to BLB, that is Link Equity + Link Volume = Money Spent for the Content

Ask these questions first:
1. Do I have a good number of linking opportunities to make BLB work for me?
2. Can these link opportunities be acquired?
3. Do I have the resource to produce the content that linkers would love to link to?
4. How ready I am for the massive content promotion and outreach?
5. Am I ready to hustle?

If you answered 5 of 5 YES’s to these questions, then proceed.

How do we use BLB to our own advantage?

1. Link List Suggestion – Find list of links or websites that is related to your niche and suggest your related content or website to the list.

2. Content Resource Suggestion – Look for resource pages and related links page, spot a broken link “404″ and suggest your content as a replacement for that broken link or offer a fix and suggest your content.

Check our deck on slideshare and learn how our process work:

Broken Link Building – GDI Preso from Jayson Bagio

How about content ideas?

1. Education related – This is an easy niche to use BLB, you can always research for good contents that specific people link to. How about teaching tools and resources? Set up an amazing page that showcase many of the best teaching tools that teachers can use and pitching the content to school websites who has broken link resources.

2. Mobile related – Create a content on bullying and it should be centered on mobile related cases. Research for bullying leading to suicide cases where mobile devices played its part. Add a content on fighting bullying for teachers and parents. Then pitch it to organizations who have listed resources on fighting bullying.

3. Health related – If it’s health related, you can always go for addiction support groups. Correlate your content to these type of organizations, list them on your prospecting sheet and try to ask if they are interested on adding your content as a resource.

Please add your content idea on the comment section below! Or ask me for content ideas below.

Recommended Tools

Buzzstream – For outreach and campaign management, definitely one of the best tool that you can grab. Else root for outreach management in spreadsheet. See more on how Buzzstream can help in link building.

LinkClump for Chrome – Open bulk URL’s or copy list of links to your clipboard and paste it to your document for faster processing. Grab it here

Domain Hunter and CheckMyLinks Chrome Extensions – Spot broken links by adding this useful chrome extensions – Check it 1 & 2

ExpiredDomains.net – Check for expired domains and backlink opportunities on this site

SEOteky BLB Tools – Check 404 Links + Broken Link Building Query Generator & Link List Generator – Grab it here

blb tools seoteky

Please respect me, if you are planning to use the spreadsheet on your site or other site or content, link to seoteky or to this post. Thanks

Other Resources in BLB:

From Moz: The Broken Link Building Bible (By Russ Virante)
From Quicksprout: Black Belt Broken Link Building (By Neil Patel)
From Citation Labs: 36 BLB Resources

Credits to my young (ex)boss, one of the best in link building – Jon Cooper of PointBlankSeo

If you got questions on how to use the spreadsheet that I gave away on the deck, ask me! If you want topic ideas, let’s talk! Follow me on twitter @seoteky and @jaysonbagio.

If you love the presentation and the tools that I shared on this deck – share it to your co-workers. Like it and share it!



Jayson Bagio is the lead strategist of SEOteky. A digital marketing team from Manila, Ph who specializes in content marketing and link building. Get in touch with him using the contact form on the side or by visiting the about page. You can also follow him on twitter & google+.

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Related posts:

  1. 25 Link Building Tips & Strategies to Get Quality Links
  2. Interview with Jon Cooper – Link Building Today & Tomorrow
  3. 6 Do-Able Link Prospect Research Methods
  4. Get Optimized 2 – Link Building with Content Marketing
  5. Link Anatomy – Further Explanation of What’s Inside a Link

7 Responses to 4 Easy Steps to Master Broken Link Building

  1. Alvin says:

    Hi Jayson,

    I’d love to combine your idea with Jon’s post about http://pointblankseo.com/scalable-link-building “broken link building”. Your deck is very helpful to me.

  2. Wow! Thank you very much for sharing your techniques. By the way, I already ask a permission to access your tool. I hope I can use it also. :)

    - Felix

    • Jayson Bagio says:

      Hi Felix! Thanks for the comment, the spreadsheet can now be found on this url > Bit.ly/tekyblb1 – just tell me if there’s a problem :)

  3. brap says:

    Hi Jason,

    Thanks for sharing this. Very useful deck indeed. Just one question, what do you do after you’ve develop the content and didn’t win the link?

    • Jayson Bagio says:

      Hi Brap,

      Thanks for the question. This is why when doing BLB, you need to measure first the possibilities and the X number of link opportunities that you can work on. Is there really websites that links to that particular broken link? How about the niche, are there linkers who will link to you? BLB is a target specific link building, not a tactic for everything/everyone I guess. This is the math formula that I shared to the SEO PH event, Link Equity + Link Volume = Money Spent for the Content :)

  4. Yan says:

    This is good for me since I just started learning Broken Link Building. After reading this post I think I can be Leo Messi now.
    Yan recently posted..3 Unknown but Effective Link Building Techniques

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