Failure is not an option. That’s what I always put in mind before diving into something. Search engine optimization is continually shaping and changing. Google is one of the biggest search engine in planet earth, 2011 was a busy year for them; Google Panda, Panda 2.0, 2.2, New look SERPS, authorship in search engine results, Google+ and more updates that really made a curve in the ever growing industry of search engine’s. Indeed the role of search marketer has evolved from a simple guy who should know how to create websites that are following search engine standards to a creative thinker who can market a brand.
And for all those reasons, failure exist in Search Engine Optimization
Failure#1 – The Believer, why do they fail? Because they tend to believe that internet marketing is an overnight magic. These are people who walked in front of us and ask “How much does it cost to be on page1 of Google search?” Awful, still there are people who asked me that question and all I can say is “WOW”.
Failure#2 – The Boss, why do they fail? They don’t want to learn and listen to consultants that they hired to work on their internet marketing. All they want is what they want. What they do is what they have read. What this people need is a peasant who will work for them and not an SEO consultant. If this bosses will only sit their ass and listen to a 25 year old SEO lecture them about the importance of blogging, page speed, A/B testing etc. They can avoid failure.
Failure#3 – The Sociables, why do they fail? They believe that Facebook is what they only need to be successful in Search Marketing. These are people who relentlessly make friends and tag them with whatever products that they want to sell. Wake up! Facebook is one way to market yourself, but you don’t want to annoy people by tagging them endlessly on a diet pill product that you are selling.
Failure#4 – The Director, why do they fail? They ask you to do what they believe that is effective and concentrate on matters that will just waste your precious time. Someone asked me before to update his 9000+ directories, WTH! Then he asked me to submit tons of articles that just ate my 2 weeks and asked me to submit their client website to 1600 directories that also ate my whole week. Awful, I just wasted my time submitting duplicate articles and directories that are submit and forget. 3 weeks I just wasted my time submitting this and that when I could have audited linking opportunities, create medium scale marketing strategy, search for guest posting opportunities, performed research and analytics.
Failure#5 – The Linker, why do they fail? For SEO who believes that your Google SERPS (SERPS is your position in Google Search, stands for Search Engine Ranking Pages) can be pushed through linking efforts. They give you hundreds and even thousand of links every month. The end result? Failure! Forget quantity, with a simple tweak in your title tag, meta and anchor text map you can see an improvement. Followed by quality link building I don’t see that there’s room for failure. One great example is one of our client P–cht—, they work with Indians to build them links that are crap, next to casino, sexy girls, sex toys etc. We audited their links and found out that keywords are assigned to wrong pages, links are from farm and scraped spammed blogs. We corrected things and helped them on some onPage SEO fixes and within a month all became okay.
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