Anchor Text Reclamation: Clean Up Your Messy Anchor Texts

By On December 4, 2011 • Link Building Comments (1)

Anchor Text Reclamation is a very simple thing that we do in SEOTeky Philippines, and based from my test experiment it racked some domain authority and page authority points on my client website. I also saw big improvement in SERPS results without the making a move or doing link building.

Anchor Text Reclamation What?

This is no link building; this is a method wherein we research for the existing anchor texts that is being used by people to link to your website. And we attempt to correct them by emailing those people who linked to your website to change a simple “click here” clickthrough anchor text into a keyword. Since “click here” doesn’t pass any anchor text value to your website.

Do Anchor Text Pass Value?

Yes – Ya’ll know that! Here’s some good read

Using Canonical Tag To Get More Anchor Text Value in Internal Linking – By Fabioricotta on seomoz blog.

External Links Matter – by SEOMOZ

Understand Rules on Anchor Texts Before Your Start

1. Search Engines read your content top to bottom, left to right.

2. Know your site trophy phrase keyword variation together with long tail keywords

3. Anchor Text Diversity is one key in search ranking metrics, consider 3 or more anchor texts per URL + long tail keyword variations and avoid getting punked by Google.

4. Content relevancy between the host and the landing page is important

5. Not all anchor texts are changeable, since people link to you organically or should I said naturally.


Start the Reclamation Program

STEP 1: Discover your backlinks and know what anchor texts people use to link on your website by using seomoz’s open site explorer. Download the report on CSV and sort things out. On this case, they have a backlink from Hotvsnot directory that says “Contractor mortgages, IT contractor mortgage broker, freelance pension advice, U” which is senseless and doesn’t pass any anchor text value to their home page.

STEP 2: Seeing which URL’s pass more quality score on your website, note them all and see if there is something wrong with the way they linked to your website.

STEP 3: Ask your client how were they able to get the link from that site. Since not all links are organic or naturally acquired. Your client might have paid for it.

STEP 4: Get in touch. Contact this people and introduce yourself. Tell them how important that your keyword be changed from this into this. Tell them how thankful you are considering the change that you want to happen.

(FYI: I didn’t released here the email for the contractor mortgages campaign, confidentiality issues. I posted here the email letter made for my other client)

See how I asked that the old link  of brand name and downloadable tutorials anchor texts be changed into handmade flower tutorials and fabric flowers. Helpful isn’t it?

STEP 5: Once the anchor text on the page is changed, mail them a thank you letter and bookmark your content. Build some links pointing to the new anchor text (the one that you requested for change) so that Google will index the new anchor text for the link.

That’s it! You now have anchor text that passes value to your website. KISS – Keep It Simple Stupid concept in doing link building! I would love to reclaim bad anchor texts before jumping into link prospecting. Don’t abuse it, just request for those links that aren’t passing any value to your website.

You’ll get instant positive links by doing this simple fix!


Jayson Bagio is the lead strategist of SEOteky. A digital marketing team from Manila, Ph who specializes in content marketing and link building. Get in touch with him using the contact form on the side or by visiting the about page. You can also follow him on twitter & google+.

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One Response to Anchor Text Reclamation: Clean Up Your Messy Anchor Texts

  1. [...] function on the tool. I always use this to check existing links for the URL, wherein I apply my Anchor Text Reclamation program since it shows actual anchor text used to link to your page.And there’s more way to [...]

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