Everytime someone inquire on what further changes an SEO can do for their business? We often give them something to look forward to. SEO Audit – Auditing online entity to present what more changes that a SEO can give. Last week I was able to have the chance to use the tool of one of the most reputable internet marketing company in the United States, BruceClay Global Internet Marketing Solutions.
An award winning internet marketing optimization company, a leader in web marketing industry and known for their SEO Code of ethics. Board member of SEMPO and has an A+ BBB certification. We used one of their tool and here’s some insight about their quick SEO audit.
On Title Tag – Your title tag becomes the “headline” of the small portion of your page that shows in the search results, and should be specific to just the content on that page. Is it your business name? Is your city and state included? Is the specific product or service mentioned? The title tag should also entice users to click on your search result for that phrase for which they just searched.
Description Tag – The description tag is what the visitor will read in the search results when deciding whether or not to click on your listing. While not really a “ranking factor” any more, it does still have high value, and should be completely unique and subject relevant to that particular URL. That’s why Google Webmaster Tools points out when you have duplicates.
H1 Tag – This is very important, since it tells the end user seeing your listing in the search results exactly what your web page is about. The H1 tag should be close to, or even match, your the title tag, since it’s the headline for the page. There’s pretty wide agreement among search industry professionals that do show this ranking factor to be declining in value, but I think every page needs a headline, so why not still use one?
Keyword Meta – Keyword meta tags were all the rage many years ago, but as people began stuffing and abusing them, the search engines started to devalue them, and today, they’re almost entirely ignored by most SEO’s. However, we’re in the minority among SEO’s that think it’s still worth the effort, and if anything, “tags” may be on the comeback.
Robots Meta Tag – The Robots Meta Tag is a command issued to visiting search spiders that tells them to do as you wish. I reccomend use this CONTENT=”NOODP” and CONTENT=”NOYDIR”
Robots.txt – A robots.txt file tells the search engine spiders where they can and cannot go, and references the location of your sitemap.xml file.
URL Canonicalization - The search engines do see subdomains (including www.) as entirely separate domains, and it’s up to you to ensure that all incoming requests get 301 redirected to the www version to prevent possible duplicate content issues.
Favicons – Favicons are the branded logos/icons that appear in the browsers address bar next to the URL. This helps brand your company, and it makes it easier for users to return to your site from among a list of bookmarks, or from the browser tab. Using one is a good idea.
Page Links (Anchor text) – These are the words that you’re using on this page which link to other areas of your site, and pass the relevance of those words along with them. For ranking purposes, your own text should be directly relevant to your landing page wherever possible, and you should have that phrase in your title tag.
HTML Size (uncompressed) – Compressed pages load faster,and your users (and probably the search engines someday) will thank you for compressing big files before delivery. Not really a ranking factor, but giant pages do mean a miserable experience for everyone.
These are just some of the few notable things that you must take a look at on making a SEO audit. Convinced enough all i can say is that BruceClay focuses on User Experience rather than on what they can do to manipulate Google, Yahoo or Bing using SEO. Reporting what’s wrong to convince your client that you know your stuff and can help them is an essential in Search Marketing companies and client relationship.
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