Many link builders always have their plan of attack in building links. Many talk about building great content and marketing it. Others talk about experiments that helped them put their strategies into test. Some devised plans to go with Google updates – panda and penguin. Heard this, that, been there, done that.
I saw this twit from Nikko Marasigan
And I have come up with an idea to acquire easy win links by helping other people get their rich snippet authorship markup.
I used this one on acquiring a PR4 link from one Filipino freelance web designer / developer. He is actually my classmate during college days in Adamson U.
First thing that you need to do is to identify blogs that doesn’t have rich snippet authorship markup.
Scouting Link Prospects
TIP: Start on your circle, start with your fellow SEO’s and bloggers and identify if they have rich snippet implemented on their blogs. It’s easier to connect with people that you know and know you “you don’t need to become a stranger” Plus it’s not that hard to get a link or two when you are able to help them. Else collect list of topic specific, or list of blogs and go through it one by one.
Link Prospect Master Sheet
Grab the list and paste it on your excel sheet. For example, I grabbed the number 2 result list and saved it on an excel sheet.
I collected the name of the blogger, email and the URL where I find his or her blog listed. I also saved the URL that I used tested on the Rich Snippet Testing Tool for reference.
Connect To Your Target
Write an email to the blog author, be real. Introduce yourself, how you find his or her blog, how you noticed that he or she is not using authorship markup. Talk about the value of authorship markup on a brief way; assume that not all bloggers can understand your language so you can explain it on a way that they wouldn’t think that it’s just a waste of time.
Via chat (This is a chat conversation on Facebook with Sherwin, my college friend)
Me: Hello, I notice that you are not using rich snippet on your website
Target: What is that?
Me: Have you notice picture of authors in Google Result Pages (http://bit.ly/M27IjW)
Target: I’ve been seeing that, but never had time to configure it
Me: Want me to help you configure it? I can help you on that
Target: Really? How much do I pay you?
Me: It’s free! Just give me an admin login on your website so I can fix it.
Target: Okay Just a sec
::::After the fixes::::
Target: Hey Jayson, I can see the rich snippet now, lovely! Thank you, I have added you on my blogroll. Appreciate your help!
NOTE: It’s easier to connect with people who are in your circle. A facebook or skype chat might do the trick
Hello (Target Name),
How are you? I’m Jayson Bagio from SEOteky.com, an SEO consultant from Manila. I notice that your blog is missing one good factor that I believe can help you drive more traffic and clicks – Rich Snippet, or the so called Google Authorship Markup. Many blogs are using this one because it helps improve clicks on your Google Snippet. (Show a screenshot of your blogs rich snippet)
If you want to, I can help you get the authorship markup on your blog.
Sweet isn’t it?
The critical part: Asking for an admin level login of the website. Of course not all people can trust you that quick. So this is why you want to establish your own name first and convince them that you have good intentions. This is also the reason why I start it from my circle first before going out and fishin.
The Fixes – Implementing Rich Snippet
Things to remember: Backup everything before making any changes, usually this task involves changes in header.php, functions.php, single-post.php for wordpress. If you can master the installation of Rich Snippet on blogs and website, then you can do this on 5 to 10 minutes only.
- How I Configure Google Rich Snippet On My WordPress Blog
- Google Authorship Markup on WordPress by Yoast
- Google Authorship Markup on Thesis from DIY Themes
- WordPress Plugin for Google MicroData - great find by Mark of WebbyThoughts
After Fixing It & Getting the Result
Don’t ask for a link. Remember relationship is far better than a link, if you done this the right way then this blogger or website owner will definitely talk about how you help him or her on having authorship markup fixed on his website. Will blog about you and might even give you a blogroll link.