Google Panda Panic on Content Publishing

By On April 4, 2011 • Search Engine Optimization Comments (7)

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google-panda-content-tipsLast night I had a chance to mingle with one of my colleague in SEO. We had some chalk talk about the effects of the Panda Update made recently by google. Google cracks down on content farms and spam sites  – duplicated and copyright protected media properties took a hit through this 11+% change on Google search results. So if you’re into link building particularly article syndication, is it time for you to panic?

So what’s the difference on an article that is syndicated and duplicated? This is what he asked.

1. When does an article become syndicated? (I replied) – An article become syndicated when it gets published on a content network. One good example that i gave him is Yahoo News, articles being released on Yahoo came from some of the country’s trusted news media site like ABS CBN or GMA Network. Check the site and see how they do it.

2. Is that legal? (I replied) – Some, Since articles are so easy to copy paste or just copywrite it or throw it on a spinner. But you must know that articles comes with a license, often articles are protected through a creative commons license.  Be aware on terms of use and license agreement on posting other people’s articles.

3. So what’s in a duplicate content? – These are content’s that appear on a single domain. Have you seen a travel site penalized by Google named as Decolar.com. It was analyzed by a sherlock holmes on youmoz, riccota. He was able to determine that decolar has an old and new version and not only that it hosts a sitemap on two different ways. Based from the research it was considered as doorway pages, a manipulative internal linking method forbidden on google.

4. Is that it? Yes (doubtful a bit)

5. Does google have something to say on Article syndication? Yes, check out duplicate content on webmaster tools help. Here’s what they say -

Syndicate carefully: If you syndicate your content on other sites, Google will always show the version we think is most appropriate for users in each given search, which may or may not be the version you’d prefer. However, it is helpful to ensure that each site on which your content is syndicated includes a link back to your original article. You can also ask those who use your syndicated material to use the noindex meta tag to prevent search engines from indexing their version of the content. Read the webmaster tool

Don’t be stupid. Article syndication won’t do you damage when done with caution. Plus add some skillful tricks and you’ll just do fine.

6. How do I counter duplication then? Canonicalization is the best way to prevent duplicate issues, achieved through “rel=canonical” html attribute. It gives you the power to tell google that page A is almost the same to page B, therefore make B as my page for this topic. I had a good read before from a post that was written by Sir Benj of seo.org.ph about block, redirect and canonical on a youmoz post.

I summarized our chalk talk by reminding him some few good points to remember involving articles and contents. Forget those low quality article posting site, they are considered as content farms only. When you post an article as a guest blogger don’t write them off the hook articles, non related. Either way your article will be counter checked by the blog owner and it will just become a waste. You can always use different avenues on syndicating contents such as wikis and reddit. Submit your article on article syndication sites that you believe can help you. Be heard through your press releases. Spread out the good news. For now, CONTENT IS (STILL) KING!

About

Jayson Bagio is the lead strategist of SEOteky. A digital marketing team from Manila, Ph who specializes in content marketing and link building. Get in touch with him using the contact form on the side or by visiting the about page. You can also follow him on twitter & google+.

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7 Responses to Google Panda Panic on Content Publishing

  1. pligg.com says:

    Google Panda’s Effect on Content Writing…

    Always use different avenues on syndicating contents such as wikis and reddit. Submit your article on article syndication sites that you believe can help you….

  2. If there’s one good thing about Google panda. It was made to improve search results :D
    ruth@ruth mendez recently posted..Online Reputation- When it matters most!

  3. Whatever google Panda will do, content is and always be King !
    Web Marketing Tools recently posted..Google Panda Update – Consigli &amp Dritte utili per i SEO

  4. andrea says:

    It’s a good thing that there is a Google panda, it improves the search results, because sometimes in Google you have a dozen of results but you can’t find what exactly you need.
    andrea recently posted..flash games

    • Jayson says:

      Yep. With recent updates like Panda 2.0, 2.2 search made a very huge improvement in terms of picking which page should rank and taking out all those scraped content that’s sole purpose is to manipulate search result.

  5. Yo, Jayson!

    I never really looked into this issue much–Syndicated vs Duplicate content. This article lead me to more research for the day. Thanks, yo!

    First article, read after your post:
    http://www.searchenginejournal.com/syndicated-content-duplicate-content/28833
    Tyson Stevens recently posted..Should I Accept Guest Bloggers? Answered, kinda’

    • SEOteky says:

      Yo Steven!

      Yes, even until now. On PRWeb, they syndicate your press release on different sites. Is there anyone who was able to prove that they were affected by duplication? There’s a thin line in Google that separate these 2 things :)

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