Guest Blogging Quality Indicators, Understanding Your Target Prospect

By On November 19, 2012 • Inbound Marketing Strategies Comments (2)

seo walkersGuest blogging indeed became one of the turnkeys of link building. All you need to do is to master guest blogging fundamentals and you can get on the roll building high-quality and authoritative links. Indeed, it is effective at building editorial citation links and it can help promote your website in your relevant niche.

A lot of SEOs and link builders are jumping into the guest blogging bandwagon. Some people ask me;how do I make a difference? How long is the life of a guest blog? Is guest blogging going to get fucked by Google, just like any link building method that we all used in order to rank?

It’s either you become one of them (The SEO Walkers) or step it up a notch and follow these important quality indicators that can increase your guest blogging success.

Relevancy Is Key

We all know that relevance is important in link building; some agencies call it “thematic links” and Google always looks into that in order to weigh how much value a particular link is giving your website. Discovering all the topics that you can cover is important.The wider the better!

content reach

On guest blogging, you would always want to expand your reach. You would always want to look on your vertical but you should keep in mind not to miss those horizontal opportunities. In the image above, you can see the black circles as the main keyword “Fashion Tips” surrounded by gray circles that help us expand the ideas for the root phrase “Fashion” – Top list, seasonal, age demographic, guides and how to’s. Furthermore, we expanded fashion since it can also be relevant to horizontal niches like parents, money making and apps.

Bonus: Google Suggest can help!

Look for Social Indicators

If there is something that we guest bloggers should look into our guest blog targets, it has to be Social Indicators and not “LINK JUICE”.You heard me.

wil reynolds

A blog wouldn’t be successful if it doesn’t implement social media on his website. Social media is really reshaping peer-to-peer recommendation and became one major factor in determining real quality weblogs. Aside from having a Twitter, Facebook, or Pinterestaccount, we must learn how to assess that the target blog is active on the social space.

Foller.me – Checks the topics, hashtags and mentions of a particular Twitter account

foller me

Many blogs  implement social media share buttons and thatis always the first sign of being sociable; it simply shows that the blogger wants his posts to be shared by other people in the social space. Social media activities feeds can also be implemented on blogs and posts —recent tweets and Facebook streams, you might also want to consider looking at those stuffs also.

Now if a blog is proven to be sociable, you know that your post wouldn’t be just a stock pile together with rotten tomatoes. Your post will be able to reach the target readers, including your customers, that can become your advocates or subscribers.

Shout out to Gisele Mendez for curating a list of tips and tricks to use twitter efficiently.

Check the Layout

Google went crazy in making sure that websites who cater heavy ads and affiliate links will be  pushed down on the search engine result pages (SERPS). So how do you make sure that you don’t throw your well-made content to junkies?

ads abode the fold

Heavy ads on the first fold is an indicator of a poor quality website. If you throw your posts in blogs like this, you are just wasting your time. We don’t write great content only to throw on websites like these.

The last thing that you ever need is to mess everything up adding your content to a poor quality website. You should know the risks involve in guest blogging before jumping into it.

MORE NOTES:

Google Updates Above The Fold Page Layout Algorithm

Use Industry Metrics to Gauge Your Target

If you are looking for quality targets then you must know how to gauge them by using some of the best and simple industry metrics available out there. From Google Page Rank(PR), Domain Authority (DA), Page Authority (PA), to Ahrefs Rank to AC Rank. You should always gauge your prospects before doing outreach to them.

We already have a list of prospects but you want to validate it, Add SEOQuake on your browser

How to use it: Left-click the SEOQuake icon on your Chrome and choose Check/Compare URLs and domains…

seo quake

A box will pop out where you can put all the urls that you want to check – Hit OK

seo quake box

The result will be shown on a new tab. Hit REQUEST ALL. You can also download the information to CSV if you wanted to.

seoquake3

This is a simple way to grab important stats like Domain Age, Page Rank and number of indexes. Jason A created an extensive guide on SEO Quake for link prospecting, you might want to check it also. The above instructions requires you to have a list of target domains though. Since  I hate SEOQuake, it eats up my internet and trigger Google spam captcha.

Will Guest Posting Be Dead Just Like Old Link Building Before?

The answer is a NO – YES.

No, because I perceive that guest blogging is a method that adds value not only to search engines but to the readers of the blog. High quality guest blogging won’t be dead since it focuses on providing great content in front of other people’s audience.

Yes, guest blogging will be dead; but that is for people who don’t know what they are doing—people who only talk about link juice and keywords. For people who submit junks and content that can’t be used by real humans. For people who doesn’t nurture blogger relationships from guest blogs.

Understand the true value of guest blogging – Everything will be A-OK!

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About

Jayson Bagio is the lead strategist of SEOteky. A digital marketing team from Manila, Ph who specializes in content marketing and link building. Get in touch with him using the contact form on the side or by visiting the about page. You can also follow him on twitter & google+.

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Related posts:

  1. Search Query Generator for Guest Blogging
  2. 6 Do-Able Link Prospect Research Methods
  3. 70 Ways To Find Guest Posting Opportunities Using Google
  4. How to Connect With People When Doing Outreach for Guest Posts
  5. Mastering the 4 Pillars of Guest Posting

2 Responses to Guest Blogging Quality Indicators, Understanding Your Target Prospect

  1. Excellent pointers, Jayson! You’ve cut the fat and focused on what really matters, I will share this article during my link building trainings for sure.

    Here’s another nice tool for easily checking the social stats of different websites: http://social-analytics.appspot.com/ It’s a Chrome extension that shows you shares, likes, tweets, views and even clicks for a provided URL.

    And here’s the link to this post on Inbound.org, in case you people want to vote: http://inbound.org/articles/view/guest-blogging-quality-indicators-understanding-your-target-prospect/1
    Gisele Navarro Mendez recently posted..20 tools, tips and tricks to use Twitter more efficiently

  2. Jayson Bagio says:

    Thanks Gisele! Super cool addition, happy with the +1 integration on the tool..and thanks to the inbound push :) looking forward on maximizing this tool as I improve our link prospecting work here.

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