Inside The MORCon 2011, Busy Day To Learn & Network With SEO ORG PH Community

By On October 30, 2011 • Social Media Comments (4)

Mastering Online Conference (MORCon) 2011. A day to remember for the SEO Organization Philippines. A day with some of the best Search Engine Optimization masters in the country. A day full of knowledge and booze.

Who said that we don’t have to time to enjoy our industry? MORCon 2011 is one of the most celebrated event of SEO ORG Philippines. This day was far more special for everyone knowing that Sir Benj Arriola is in the Philippines and its the 1st gig of Jason Acidre, kaiserthesage.

Here is the list of speakers who shared their knowledge on MORCon 2011, their topics and their profiles (Arranged in Chronological Order):

Sheila Dela Peña -Kutitap

Talked about SEO Audit. How important to do SEO Audit in Search Engine Optimization. “You won’t loose anything if you will still use meta keyword tags on your pages” I appreciate the way she highlighted the importance of internal linking, meta tags, permalink structure etc.

Sheila is a SEO Junior Manager at – Follow her on twitter @kutitap. Join here circle on Google+ – If you want to see her presentation, get it here!


Ed Pudol - “The President”

Talked about building authoritative website. Of course who could deny that this man has one of the greatest success story in SEO industry particularly in building membership sites. I really appreciate the way Sir Ed deliver his funny lines during the talk. Early morning ice breaker perhaps.

Ed Pudol is the founder/CEO of LexorSoft, an Outsourcing Services provider based in Bataan, Philippines. Follow him on his twitter – @edpudol and join his circle on Google+

Benj Arriola – “Sir Benj

One of the most accommodating person in the Org. Sir Benj talked about local seo. One of his many keynotes are OnPage SEO wherein you need to creatively use your geographic location keywords on your meta’s, titles, headers and contents. My favorite is the discussion about local maps submissions, “Google Postcard in US”. I smiled when he shared his experience with MapQuest.

Benj Arriola is  the SEO Director of Internet Marketing Inc. Well known in the international scene for winning tons of SEO contests and speaker in conferences like MORCon, SEMCon, PubCon and SMX East. Follow him on twitter @benjarriola, check out his not so updated but worth reading blog – seoreligion. Join his circle on Google+. See his presentation on slideshare!


Jason Acidre – “Kaiser

You can feel that Jason was really nervous doing his first gig in front of the SEO Philippines Community. F**K, lol. When he talked, I looked around and I can see that everyone is listening to him. Talked about Viral Marketing Strategies and Content Generation. I enjoyed it when he talked about the phases on developing content and gave an emphasis on the importance of doing an intensive research first and creating an outline.

Jason is the leader behind Xight Interactive and the man behind one of the best SEO blog in the industry, Follow him on twitter @jasonacidre and check out his long list of SEO Strategies today! Get his presentation here.


Ester Del Fierro – “GurlAlien

Talked about Social Media Marketing tactics. Discussed Facebook and Twitter schemes that can be an important part of your marketing campaign. She asked “Is twitter and facebook the same?” HA! I appreciate it when she discussed about the people spamming social media sites just to advertise and promote their products and services which is completely a throw-away method to promote your self in Social Media.

Ester Del Fierro is the Online Marketing Manager of DirectWithHotels. Follow her on twitter – @gurlalien, her pulis pangkalawakan blog or join her circle on Google+. Check out the presentation here!


Myles Vives

Talked about Video Optimization on YouTube. The talk was really fast but indeed it was one of the best presentation of the day. I appreciate it when he highlighted the importance of completing every details in your YouTube profile and video details like title, tags and descriptions.

Myles is the COO of Internet Marketing Inc and the man behind Some people might find this crazy, but did you know that Myles Vives is a Brazilian Jiu Jitsu Black Belter. Follow him on twitter@mylesvives and check him out on his website today!


Kim Tyrone Agapito – “Tyrone

Talked about bullet proofing content, content that can withstand any search engine updates. This one took something out from his magic box that really made the topic interesting. A leak from Google that talks about content standards and really made everyone think about content optimization – Google Quality Raters Guidelines.

Kim is the man behind article scholar and Follow him on twitter @kimoftheworld, get into his blog or join his circle in Google+


Juanito Cell Jacela - “CellConversion

Talked about PPC. Admit it! When Cell do his talk, its like everyone will have a nosebleed. I smile everytime Cell asks if someone knows a particular term or tool in AdWords and Sir Benj raises his hand. Cell is indeed one of the best PPC expert that exist in Philippines.

Juanito is the Lead SEM of CellConversion, a PPC consultant base in the Philippines. Get into his blog – cellconversion or check his profile on linkedin.


Mark Acsay - “MarkSEO

The last presenter of the day, never fall short. SEO mistakes to avoid – Learn from the darkside. He showcased many of the most freaking, spamming and speedy way SEO tools in the industry. Using scrapebox without abusing its capability and other SEO tools that often can get you labeled as Black Hat SEO. But reminder, using SEO Tools is already blackhat so there’s no such way that you can say to your self that it is good. But it all boils down to the topic of risk management and taking advantage of every tools out there.

Mark Acsay is the Matt Cutts look alike of SEO Philippines (said by many people in the org). Join his circle on Google+


And the day ended with the booze of course. The after event gathering is what I always look forward to. SEO for a beer is indeed a good idea to exchange knowledge within the industry. The story keeps coming in and for people who did not attend after party event. Whew, next time! next time…

See all the pictures here – Public Photo Album URL

VIDEOS are coming soon :D


Jayson Bagio is the lead strategist of SEOteky. A digital marketing team from Manila, Ph who specializes in content marketing and link building. Get in touch with him using the contact form on the side or by visiting the about page. You can also follow him on twitter & google+.

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4 Responses to Inside The MORCon 2011, Busy Day To Learn & Network With SEO ORG PH Community

  1. Thank you Jason for the kind words. Good job in your post event summary of the conference.
    Mark recently posted..MORCON 2011 Launched

    • Jayson says:

      Matt Cutts? Thanks for the great talk Sir Mark! You’re really one of the best in the scene. See you when the talk happens in Xight Interactive office :D

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