Into the minds of the search engine user. That is what keyword research is all about. If you can predict what keyword will the user type in on Google, Yahoo or Bing then surely your product or service is on the right track. When you put your product or service on a wrong keyword expect big time loss in your resources since wrong keywords wont give you traffic searches and ROI (return on investment) that you want to have. Keyword research is one good measurement of SEO campaign intellectual level.
So what do i get in keyword research?
- Traffic Searches
- On Track keywords and Anchor Texts for your content
- Measurable Success in Search
- Strong Analytics on Discovering your Customers Behavior
- Related Content for your Blog.
- Revenue – ROI
So what do i need to know?
You must know that there are two type of keywords, One is called Trophy Phrase keyword, keywords that has two phrase(words) like Diet Pills, Dog Food, Office Furniture, Online Games etc. The other one is Long Tail keyword, keywords that are three to many like Healthy Diet Pills, Best Selling Dog Food, Quality Office Furniture, Free Online Games etc.
Then again there’s the so called keyword classification. Branded keywords are phrases that is directly related to your brand. Branded keywords like business name, company name etc. The other class is the Search Based keywords, these are keywords that you get through your keyword research.
So what? I want to start now!
Keyword research begin by identifying which category does your product or service belong. But wait! There’s one cool thing about this keyword research. Close your eyes and put yourself into the mind of the search engine user, your target customer. Think of what keyword he or she will queue in Google if he or she want to avail your product or service.
Now you have something on your nutshell, Google it! OMG, you can see that you are not the only one selling a diet pill. Don’t panic, we can make a difference. Now the trick here is to know if the 1st 10 Google SERPS (search engine ranking pages) switch positions every time you rumble your search. “Healthy Diet Pills”, “Effective Diet Pills”, ”
So easy, put everything on a list and make use of the tools available out there in the web…
Understanding what is free, this is a cool thing about SEO and Analytics, there are variety of analytic tool that can convince you to why choose a particular keyword. SEMRUSH, SEODigger, SEOQuake, Keyword Spy, Spy Fu, Compete etc. These particular tools lets you see what’s inside PPC and real time clicks and stats for every keyword.
Now you have it!
Keyword Research is one tedious assignment for you to work on. The secret here is to collect all the data available out there and sort them out after to finalize the list of keywords that you have. Remember you’d rather go for a moderate competition keyword that has good amount of visitors than choosing to compete on high competition level that has high traffic volume.
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