So you know that you need search engine optmization in order to perform well in Google, Yahoo or Bing. What’s next? Online reputation management is one of the most essential part of your online marketing campaign. It is all about owning the first 10 search results when people aim to find facts about you, your products and your services. Closing all the bad and harmful links from your potential customers and visitors is important.
How? Google search for “davis stirling” a law firm based in California, notice those bad links ranking together with their site that says “SUCK!” and “NEVER MAKE THE COSTLY MISTAKE OF HIRING ADRIAN J ADAMS ESQ OF ADAMS-KESSLER!!!” If you’re site offers legal counseling, how would people hire your lawyers in your network if you they will look for your name in google and land on those harmful links that destroy your reputation?
Online Reputation Management existed way back then. People buy stuffs from an eCommerce site and review such product and rate it. Now those approval score is published in world wide web and people know if a site could be trusted or not and one good example is Ebay, it allows its users to score the item or seller so that other customers will know if the good or service is worth the price.
Online reputation management and brand management is the most important thing that most website owners forget. You can’t just go out and sell your products and services. Naturally there are people unsatisfied and disappointed about your product and service that might blog about your services or goods. Therefore committing yourself to monitor your online reputation is a must.
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